Plans for a research centre or “Brain City” in Queensland, Australia was acknowledged by News.com.au today, revealing the multi-billion dollar institute would be attracting up to 4,500 elite scientists to participate in various experiments with a green hands-on approach. However, as it turns out, Brain City was a hypothetical plan created by Urban and Master Planning students of UQ – The University of Queensland. Funnily enough, interest spread quickly nationally and overseas with SlashDot also acknowledging the story.

My question is, why would the media jump to such a conclusion so quickly without concrete facts. Were they mislead or was this part of UQ’s experiment? It just makes you wonder, doesn’t it…

I’m happy to create a discussion about this as I believe it’s important to analyse a few key points here.

For example:

1. Why would Urban and Master Planning students leak a story out.
2. Why would the media pounce on something so quickly not knowing whether it’s factual or not.

To view the full story on News.com.au, click the following link: Brisbane to build centre to attract 4500 elite scientists